Nowadays, candidates are looking for a personal connection with potential employers. Video content offers a great opportunity to humanize recruitment efforts, providing those interested with an authentic look into your company culture, values, and work environment.
Showcase Authentic Stories
Video content enables employees to share their genuine experiences, making recruitment more personal. Candidates are able to relate to real employees far better than a polished job listing. There are multiple kinds of videos that resonates with applicants, day-in-the-life, employee spotlights, videos talking about benefits, etc. These showcase not just the job, but the people and values driving the organization.
Build Emotional Connections
Emotion drives decision-making, and videos have the power to evoke emotional responses. When employees share their excitement and passion for their roles, it resonates far ore than a written testimonial. Job posting with video are more popular and attract more than those that don’t include a video. Potential candidates are more likely to engage with your brand when they can see and feel the workplace energy. Creating a strong first impression is very important as it will encourage candidates to explore opportunities within your company.
Broaden Reach Through Social Media
Videos are a natural fit for social media, as platforms like LinkedIn, Instagram, etc. prioritize video content in their algorithms. Video content is more engaging and shareable, which helps your recruitment message reach a broader audience. LinkedIn reports that posts with videos get shared 20 times more than other types of content. By leveraging this, companies can tap into passive job seekers, boost brand awareness, and create viral opportunities, significantly expanding their recruitment reach across digital platforms.
Reduce Time-to-Hire
Videos help streamline the recruitment process by offering a clear glimpse into the company’s culture and values. If your company were to use video content, you would see a reduction in the time-to-hire rate. When an individual watches your video, they will likely make the decision if they are interested in learning more and applying for your team. This prequalification means your recruitment team spends more time interviewing high-quality candidates, reducing hiring cycles and improving overall efficiency.
Stand Out with Video Content Today
Video is an invaluable tool for any company aiming to enhance its recruitment strategy. By showcasing real employee stories, building emotional connections, and boosting your employer brand, you can humanize your recruitment efforts and attract candidates who not only have the right skills but also fit your company culture. As competition for talent intensifies, leveraging video to create more meaningful connections will keep your recruitment process ahead of the curve.
To view more examples of our video content, please visit our YouTube channel or take a look at our testimonials. Our greatest strength is helping companies tell their story. Contact us today and stand out in your digital recruitment efforts.
